Change the way you see the garage.
The myQ Garage Master docuseries reveals unique ways everyday people are transforming their garage into a space where they can pursue their passions. Through an ethereal, fly-on-the-wall style of filming, the six-episode series transports viewers into a new reality that opens the door, literally and figuratively, to fresh and exciting possibilities via the garage.
Sure, you can store your car or your junk in the garage. But these Garage Masters have shown us that this is untapped bonus space just waiting to be transformed. We wanted to inspire homeowners to change how they see the garage and turn it into a place to explore a passion, gather with community, or bootstrap a business. We could all use a little inspiration these days. Why not start with the garage?
Solutions: Creative Direction, Branding, Media Strategy
Season 1
E1: Berm Peak
For Garage Master Seth Alvo, the garage has become the most important part of the house. A space he can work and play in. See how his garage transformation turned his passion for mountain biking into a livelihood.
E2: The Wood Whisperer
Garage Master Marc Spagnuolo went from the world of biotech to the world of woodworking. See how he turned a hobby into a small family-owned business right from his garage.
E3: The GarBar
Little did Garage Master John Garbarino know his garage would start a movement. See how he turned the space into an iconic neighborhood watering hole that set off a secret New Jersey bar scene.
E4: Ashley Marie Soap
Ashley Marie is not only a master craftsman of all-natural soap, but she is also a Garage Master. See how she converted her garage into a space she could create handmade soap and skin care the old-fashioned way.
E5: Invisibile Creature
The carriage house was the original garage. First used to house horses and buggies, it was later repurposed to store vehicles. Garage Master Don Clark had an even greater vision for transforming it into the ultimate design studio.
E6: Garage Gym Reviews
Cooper Mitchell was onto something when he transformed his garage into a gym. Now trending, see how Garage Master Cooper uses his knowledge and his garage to show others how to make the garage-to-gym conversion.
Business results
Our business objective was to build brand awareness for myQ by creating content that was culturally relevant and entertaining.
203 million
Media Impressions
329,000
Video views
+1404%
YouTube
channel growth
142,000
Landing page sessions
Go ahead. Do some binge watching.
We wanted to build a Netflix-style media experience on our landing page that would allow users to stay immersed in our docuseries.