How heavy is heavy-duty?

LiftMaster needed to play catch up in the market with a slide gate operator that could move a 5500 lb gate. Many competitors had a similar product in their lineup, so just adding this to their product line up would not be differentiated. This campaign was built on a key insight: there is little context for how heavy ‘heavy-duty’ actually is. This campaign was built around comparing every day items with 5500 lbs.

Solutions: Creative Direction, Campaign Strategy, Design

Horses, kegs, and tires. Oh my.

Several 15 second spots allow us to build targeted media campaigns against specific verticals and audiences.

Move the heaviest gates,
without breaking a sweat

We decided to bring the hype with this features and benefits video.