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Key by Amazon

Holiday Campaign

 
 

In-garage delivery campaign

Free shipping for Amazon Prime members makes it super convenient to order almost anything right from your phone. But as package delivery increases, the temptation rises for package thieves to swipe a box from the front porch. Or if you live in Chicago, there’s about a 90% chance your box will be covered in rain or snow (or both). myQ and Key by Amazon allow homeowners to securely and safely delivery packages in their garage. No more wet or missing packages.

To ramp up for the holiday season, we developed a jingle-filled campaign that shows how easy it is to get holiday packages delivered securely in the garage. Everyone knows Amazon, but few know about Amazon’s partnership with myQ to delivery packages for free right into the garage. Our goal for the campaign was to build awareness for the service, sell the Smart Garage Hub, and drive downloads of the myQ and Key apps. Campaign built in partnership with SCC.

Solution: Creative Direction, Strategy

 
 
 
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Our results exceeded every expectation

 
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3.9 billion

Impressions across broadcast, print, and digital.

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193%

Smart Garage Hub sales goal achieved.

 
 
 
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70%

of our entire annual sales goal was achieved during the 8-week run.

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3 days

Decreased myQ + Key connection time from 19 to 3 days.

 
 

Behind the scenes