Oooh yeah!

I helped launch a national multimedia advertising campaign for the new LiftMaster Secure View™ 85503 garage door opener. The campaign included two commercials on broadcast and cable networks, digital television, social media, and other video focused outlets across premium networks and programming. The first commercial focused on LiftMaster and showcased the LiftMaster Secure View™ garage opener. The second commercial highlighted Key by Amazon In-Garage Delivery.

Our goal was to showcase LiftMaster as a smart access solution provider powered by myQ and partners like Key by Amazon. This marketing push was created to increase awareness and familiarize more homeowners with how the smart garage, enabled by LiftMaster, can add value to the home and everyday life.

Solutions: Creative Direction

What happened to Cameron?

LiftMaster had great engagement with organic and paid social. From the Secure View Giveaway to die hards wanting to know where Cameron is now, there was no shortage of discussion.

Business results

With a year like 2020, leaning into the nostalgia of our target market generated results better than we could have expected. The campaign spot was picked up and shared all across the world, even earning LiftMaster some recognition for it’s celebrity-brand pairing.

1.3 billion
impressions

50% cost reduction
in myQ leads

Increased awareness
from 25% to 28%

Traffic moved fast

With a significant amount of traffic coming, we made it easy for users to watch the campaign spot, but also guide them to the next step of purchasing a garage door opener or connecting to Key.

Deliver packages into your garage

Our follow up campaign spot highlighted the value of delivering your Amazon Prime packages directly into your garage using myQ.